Information graphics, also known as infographics, are visual explanations of data, information, or knowledge. A well-developed infographic is an excellent tool for clearly and immediately explaining complex data. An infographic may stand alone as a one-page flyer, be presented as a slide in a larger presentation, provide summation in a report, or be printed as a large poster for display.

General Rules

  • The final product will clearly present complex information/data and be easy to consume.
  • Identify your take-away, and present supporting, accurate, and statistically significant data.
  • An infographic is creatively designed, colorful, lively, shocking, and educational.
  • Make it easy for readers to share the infographic by creating a code to embed it.
  • Be able to explain the infographic in one sentence and have one overarching idea.
  • Use up-to-date, reputable sources for your data, and make sure to site those sources.

Recommendations for Format

There is no standard format, but the story of the infographic needs a structure. While the graphic designer will generate ideas for visual representation, a researcher or the one creating the message must provide content with the following in mind:

  • A short title (six words or less) will tell readers what they will discover from the infographic.
  • A title tag (no more than 55 words) offers a short description to further elaborate the title and provides a summary of the infographic.
  • People are more interested in a story than just facts or data. Position the information around a focal point.
  • Write a compelling conclusion to close the case or to leave the reader with lingering thoughts or the urge to act as the call to action dictates.


  • Infographics are visual and do not contain much explanation or narrative.
  • Instead of noting that a finding is statistically significant, only report important findings.
  • Avoid acronyms, abbreviations, and jargon.

Graphic Design and Layout

Work with a graphic designer if possible. Infographics that are not created by a professional nor done well run the risk of being ineffective or not being taken seriously.

  • Limit infographics to 8,000 pixels, and compress the image so it is under 1.5MB.
  • Include necessary logos with a link to the website and other contact information.
  • Site sources at the bottom of the infographic.