Information graphics, also known as infographics, are visual explanations of data, information, or knowledge. A well-developed infographic is an excellent tool for clearly and immediately explaining complex data. An infographic may stand alone as a one-page flyer, be presented as a slide in a larger presentation, provide summation in a report, or be printed as a large poster for display.
- The final product will clearly present complex information/data and be easy to consume.
- Identify your take-away, and present supporting, accurate, and statistically significant data.
- An infographic is creatively designed, colorful, lively, shocking, and educational.
- Make it easy for readers to share the infographic by creating a code to embed it.
- Be able to explain the infographic in one sentence and have one overarching idea.
- Use up-to-date, reputable sources for your data, and make sure to site those sources.
Recommendations for Format
There is no standard format, but the story of the infographic needs a structure. While the graphic designer will generate ideas for visual representation, a researcher or the one creating the message must provide content with the following in mind:
- A short title (six words or less) will tell readers what they will discover from the infographic.
- A title tag (no more than 55 words) offers a short description to further elaborate the title and provides a summary of the infographic.
People are more interested in a story than just facts or data. Position the information around a focal
- Visit Piktochart for more information on structuring your story.
- Write a compelling conclusion to close the case or to leave the reader with lingering thoughts or the urge to act as the call to action dictates.
- Infographics are visual and do not contain much explanation or narrative.
- Instead of noting that a finding is statistically significant, only report important findings.
- Avoid acronyms, abbreviations, and jargon.
Graphic Design and Layout
Work with a graphic designer if possible. Infographics that are not created by a professional nor done well run the risk of being ineffective or not being taken seriously.
- Limit infographics to 8,000 pixels, and compress the image so it is under 1.5MB.
- Include necessary logos with a link to the website and other contact information.
- Site sources at the bottom of the infographic.