Videos

Videos are a creative and quick way to share information on a number of platforms, including websites, social media posts, and within presentations. Videos may be educational, informational, used as a marketing tool, utilized for video infographics, or employed for a video abstract.

General Rules

• Focus your content and video style to the intended audience.
• Create a story.
• Have a strong introduction that catches attention.
• Include a call to action.
• Consider using a tripod or stabilizer when shooting video.

Recommendations for Format

• Title: Do not use the title of the paper/project, and instead simplify to grab attention.
• Hit the most important information first and repeat it at the end of the video.

Language

• Do not use jargon. Keep the language plain.
• When explaining research or a complex topic, give examples or provide comparisons.
• A good narrator is key.
• Use engaging speech, and do not speak too fast or too slow. Practice ahead of time.

Graphic Design and Layout

• Use narration with attention grabbing images instead of talking heads.
• Ensure good lighting and sound quality.

Video Abstracts

A video abstract is a brief description of a scientific paper during which the author(s) explains his/her work, demonstrates methods, uses animation/simulation to demonstrate complex concepts, and discusses implication of the findings. Guidelines specific to video abstracts include identifying the key points that need to be part of the video and having a solid plan/outline.

• Know that you cannot explain the entire project/paper.
• Make sure narration is clear, any text is easy to read, and language is free of jargon.
• Most video abstracts are 3-5 minutes in length.
• Mixing text, graphics, charts, and narration can enhance the video, but avoid overcrowding of these elements.

Social Media Videos

• Ideate/brainstorm before filming, study other similar videos, be creative, and have fun.
• Know your platform. Video strategy will vary depending on where you plan to post your video.
• Experiment with video length to find what your audience prefers. Short- and long-form videos both have their own unique value.
• It can be helpful to have subtitles/on-screen text for those who watch but do not listen.
• The first few seconds are critical to keep your audience's attention. Use intriguing visuals, bold statements, or questions to draw them in.
• Create eye-catching thumbnails that accurately represent your video to improve click-through rates.

Last Updated: 9/3/2025