In this brief, we provide comparisons between cumulative
enrollment totals in Health Insurance Marketplaces in
metropolitan and non-metropolitan areas of each state and
corresponding percentages of "potential market"
participants enrolled, controlling for Medicaid expansion
status. We show that in several states, non-metropolitan
enrollment rates exceed metropolitan enrollment rates, a
finding that is obscured in an aggregate comparison. This
analysis provides some indication of how well outreach
and enrollment efforts targeting rural populations are
proceeding in the states.